Through media tours, company spokespeople can help guide the messaging

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 28, 2020, 8:10 AM UTC

This exercise is resource and cost-efficient.

This article highlights factors brands must consider before deploying a media tour. The author suggests determining whether a story is worthy or remarkable enough to cut through the noise. The story being pitched must be relevant and in alignment with other stories being put forth.

In case of an internal spokesperson, they must be highly seasoned, charismatic with strong media connections. But, hiring an external spokesperson can help gain credibility and trust from people unfamiliar with the brand.

Companies must be mindful that media tours are a resource and cost-efficient exercise that guarantees coverage in top-tier outlets within a short time frame. The tours are also useful as they allow the spokespeople to guide the messaging.

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[3 minute read]