Email list cleaning is beneficial for improving engagement and ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 28, 2020, 9:10 AM UTC

It also helps remove elements that could hamper sender reputation.

This article states how email list cleaning can benefit businesses. The author points out that given the importance that email marketing has, marketers looking for long term benefits must take responsibility for their email practices.

One way is to clean up email lists. This helps businesses develop a better sender reputation. It can also increase a brand’s engagement and ROI. Sender reputation can be determined by the sending frequency and the volume of emails being sent.

When evaluating an email verifier as part of an email list clean up exercise, marketers must ensure that the verifier must detect and remove invalid email addresses. It should also weed out abuse emails, role-based emails, spam traps among others.

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