NBCUniversal's launches streaming ad business for local and regional connected TV and OTT advertiser

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 27, 2020, 5:27 PM UTC

Local TV stations are available in 38% of U.S. homes and Puerto Rico.

NBCUniversal is aiming its new video advertising business NBC Spot On towards streaming platforms due to the fading popularity of pay-TV services among consumers. Spot On's local advertising inventory covers every region in the United States.

The commercials will stream on NBCUniversal's apps, in video programming on other streaming apps, channels and services. NBCUniversal said it has expanded its AdSmart suite of advertising products to include data from Nielsen and 4C insights to help advertisers optimise campaigns on linear TV and digital platforms.

The company, however, said that NBCUniversal's local TV stations would not be selling any ad inventory during the first year. NBC will also be launching its streaming service Peacock later this year to compete with the likes of Netflix and Hulu.

Read the original article

[2 minute read]