Facebook's new study indicates more people across the globe now have access to internet

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 26, 2020, 2:06 PM UTC

In partnership with The Economist, Facebook's "Inclusive Internet Index" lists nations based on internet accessibility and ranks them on some key factors.

This piece states that more than half of the world's population, 4.1 billion, went online in 2019. But, more than 3.5 billion people remain unconnected. The new report is in line with the past indicators of geographical areas that require web accessibility.

The report notes the connectivity growth in the lowest-income countries has slowed, while it has grown in lower-middle-income regions. Facebook further states that with mobile connectivity becoming more affordable and accessible, access to the internet is improving.

Close to 30% of the world's population, around 2.26 billion, are now interacting in a Facebook app every day. The report indicates Facebook's family of apps, which include Instagram and Whatsapp, has a very-high user penetration. 

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