Create personalised experiences with relevant content to enhance engagement among Gen Z consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 26, 2020, 1:58 PM UTC

26% of teenage consumers expect retailers to deliver a more “personalised” experience based on their shopping preferences and behaviours.

This piece suggests crafting authentic and relevant content can help brands deliver personalised experiences for Gen Z consumers. Marketers should avoid unnecessary introductions and establish their clear purpose right away in the content to effectively grab these young adults’ attention.

Brands can leverage the Stories feature on Snapchat, Instagram and Facebook to create short compelling ads and reach out to Gen Zers. The author recommends companies should emphasize on data security and privacy, as Gen Zers prefer platforms that are private and anonymous.

Marketers should create campaigns that take a stand or support a noble cause to effectively connect with Gen Z audiences. Businesses should further align their brand’s purpose with a greater purpose that captures this surging demographics’ imagination and passion.

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