Netflix’s new feature lists top 10 popular programs daily

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2020, 2:14 AM UTC

It has been testing this feature in Mexico and the UK for six months.

Netflix’s new feature will show the top 10 most popular programs and movies on the platform and this list will be updated daily. This feature was tested for six months in Mexico and the UK.

The list aims to make it easier for customers to find content to watch from an array of choices. The article notes the feature to be Netflix’s move towards transparency. The author notes that Netflix already has traditional TV and film industry “frustrated”.

This is because it doesn’t reveal its viewership and neither does it make its audience data available. Its most expansive report till date has been the one it revealed in December 2019. The report disclosed Netflix’s top 10 programs across 33 countries.

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