New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Highly targeted advertising on Facebook and Instagram helps promote a blog.

This piece recommends effective blog promotion strategies that marketers could adopt. Brands must cover topics that their audience considers valuable. By using tools like Buzzsumo.com, marketers could identify trending topics.

Email marketing can be an effective promotional strategy for blogs. As per Campaign Monitor, email campaigns are six times more likely to deliver clicks or conversions than tweets. Upon publishing a piece of content, brands must send an update to their email list with a short teaser of the content to interest audiences.

Posting a syndicated piece of a blog on LinkedIn can draw people to the brand’s website. Forums like Reddit and Quora are effective platforms to secure attention for a brand’s website. Posting information on Quora can prove to be useful to the audience.

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[7 minute read]

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