Integrate marketing and sales processes to build long-lasting customer relationships

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2020, 5:35 PM UTC

An ideal shopping experience can help marketers turn prospects into repeat customers.

This piece suggests brands should craft integrated sales and marketing strategies to build long-lasting relationships with their customers. Marketers should educate their prospects about their work and how their products or services can help them to solve their problems.

The author recommends brands can survey prospects about their needs and desires to understand their current situation. Analysing customer needs can help marketers offer the perfect solution through the most appropriate platform and the right educational content.

Businesses should further craft effective presentations to give prospects a detailed idea about the solutions they are providing to the customers. Marketers can also include case studies and brand-customer interactions in their presentations while pitching to customers.

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