Email automation software is useful for automating follow-ups, driving higher click and open rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2020, 7:45 AM UTC

Brands using email automation are 133% more likely to send relevant content.

This article states that the right email marketing automation platforms can let brands create more relevant and engaging content. 52% of brands most effectively use email marketing automation tools, and 25% of companies are planning to start using it in the coming year.

The article shares that the reply rate for companies increased by 250% upon automating follow-up emails. An email automation software could also deliver 152% higher click rates and 70.5% more open rates than broadcast messages.

The piece highlights that relevant emails generate 18 times more ROI than general ones. Personalised emails could drive 6 times higher revenue than non-personalised content. Birthday emails boost conversion rate by 60% than promotional emails and welcome emails are 86% more effective than newsletters.

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