Brands can leverage data visualisation to convey stories and add value to their marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2020, 5:49 PM UTC

Human brains are programmed to respond to the visuals, and process images 60,000 times faster than text.

This article recommends brands should create quality data visualisation charts or graphs to convey their stories and strengthen campaigns. Brands can effectively support their story or a campaign with compelling data compiled from credible sources or own research.

Merging complex data with the right visualisation enable brands to glean possible insights on trends. However, marketers should ensure the data is aligned with their stories. The author suggests brands should avoid complicated designs and add basic animations to effectively convey a story.

Using the right graph and chart style can help marketers communicate with their audiences. Focusing on a key statement, while using appropriate colours can help brands highlight intended elements on the page, without distracting the audiences.

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