New Ideas in Marketing
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The writer must create a voice for the company that is easily recognisable.

This piece suggests how an integrated PR team can be created. Companies must hire people that are great at writing press releases. These hires must help create a voice for the brand being mindful that the releases will be sent globally.

They must hire someone who can craft an effective logo that not only makes consumers care about the brand but is easy to adjust. Creating radio or TV ads helps viewers remember the company, its website or phone number.

Build a web store with the help of a professional to attract more customers. The web store must be designed so that it categorises the company’s products making it easier for consumers to shop from the brand.  

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