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Such events also let organisations keep an eye on what their competitors are doing.

This article states that in today’s hyper-connected world, face-to-face exposure does seem at odds with how businesses operate in the present time. Conferences being cost intensive make them off-limits for startups and small businesses.

However, choosing the right conferences to speak at or attend can be beneficial. Being present at the right events helps build and expand one’s network. It opens up opportunities to connect with potential customers, employers, mentors, partners, investors that can add value.

Attending conferences and forums keeps brands updated on the latest innovation, news and ideas in a specific field and the broader business and technology world. To extract value from conferences, companies must prioritise the events that could have the biggest impact for them.

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[4 minute read]

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