New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Businesses can prohibit the use of single-use plastics in the business premises and promote using only recyclable materials.

This piece argues that though brands still need to focus on circular practices in their business operations, they should also consider adopting strategies promoting corporate sustainability. Retailers can extend the products’ shelf lives to avoid the need for repair or recycle.

Businesses should ensure they sell out all the products they manufacture or make only the amount of products they can sell out. The author suggests marketers can leverage instruments to track waste and restructure their production based on products’ feedback.

Brands should also focus on packaging and other accompaniments for delivery and presentation of products or services to avoid waste. For instance, Waitrose, a British supermarket company encourages buyers to bring their own containers for shopping.

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[5 minute read]

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