Bridge the gap between physical and digital presence to create a coherent shopping experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2020, 4:56 PM UTC

Visual reinforcement allows brands to make their products stand out and build customer loyalty.

This article recommends retail businesses should collaborate with major e-commerce sites to align their brand messages and distinguish their offerings from competitors. Working together with online marketplaces can help organisations portray their brand value and message with enhanced consistency and emotion.

A consistent ecommerce experience can help marketers leverage visual brand cues that consumers are familiar with, to effectively connect with them. Brands should position their products in a way that highlights their product offerings as well as reflects their overall brand value.

Creating a visually appealing experience that bridges the virtual and physical experience can enable marketers to enhance consumer engagement. Marketers can effectively strengthen their product portfolio and increase repeat purchases by visually strengthening the overall brand identity.

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[6 minute read]