Apple updates Quick Look to allow direct purchases from its AR preview

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2020, 5:04 PM UTC

Quick Look is an Apple feature that enables users to view a product directly in the room via AR.

Apple has updated its “Quick Look” feature to allow users to shop directly from a product’s (Augmented Reality) AR preview. This piece states that the new update can help increase the probability of customers making a more expensive purchase by 40%.

The updates will further allow developers to include a support window to communicate with customers. It will also provide retailers with various customizable options and help them lead the customers directly to their desired location on the website.

The tech giant is also planning to roll out additional support to spatial audio. This feature will allow the 3D audio enabled speakers to provide sound in the room where the customer is viewing the product.

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