New Ideas in Marketing
Essential news for marketers, summarised by YouGov

A Forbes article stated that around 58% of cyber-attack victims in 2018 were small businesses, indicating the importance of VPN’s improved internet security.

Brands can use virtual private networks (VPN) to gain insights on how their search results appear in different countries and then optimise it. Marketers can also use VPN to transact sensitive business information securely without worrying about hackers.

The article states that SEO experts can leverage a VPN connection to securely share files with their clients and co-workers. It can also help brands to safely research about competitors as VPN can bypass filters and unblock websites.

Brands can also stay anonymous online as VPN can mask the real IP address and provide a provisional IP address. The author contends that a VPN allows marketers to access both websites and mobile apps anonymously with a secure and encrypted connection.

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[5 minute read]

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