ViacomCBS launches “House of Brands”

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 21, 2020, 9:20 AM GMT+0

It is a subscription video service.

Following the closure of Viacom and CBS’ merger on 5 December 2019, and parallel to ViacomCBS’ “unflattering” Q1 results, the company has announced a subscription video service called “House of Brands”. The service will expand on the CBS All Access app ($6 monthly) and add more content from “other parts of the empire”.

“House of Brands” looks to reach a wider audience by bringing together its various entertainment, news, sports and film properties. The article shares that the biggest challenge for ViacomCBS and companies like it is deciding where to put their content.

The company must continue nourishing its cable networks while picking out which titles to save for CBS All Access to drive growth in subscriptions and which to sell off to rival services. CBS, MTV, BET, Comedy Central, Nickelodeon, Paramount Pictures and Showtime are ViacomCBS’ biggest assets.     

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