Google beta tests new image license metadata for licensable image label

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 21, 2020, 1:02 AM UTC

This licensable image label would show up in search results.

Google has rolled out a new structured data element for image licence metadata. This will let Google images show a licensable image label in the search results. As per the European picture agency, CEPIC, distributors and content creators will be able to include the licensing information for images on their site. This will be reflected on Google Images.

Further, Google will be supporting the IPTC metadata standard. Brands can add metadata in two ways, through structured data and through IPTC photo metadata. Either of these methods is suitable for one form of metadata to be eligible.

For businesses managing sites with licensable images, the tag helps communicate licensing details to potential customers. Additionally, it can reduce accidental theft and increase revenue for images.

Read the original article

[2 minute read]