Aligning blogs with the company’s purpose can help brands create consistent content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 21, 2020, 4:36 PM UTC

Marketers can leverage influencers to develop highly valuable blogs and enhance credibility.

To ensure effective communication with the target audiences, brands should maintain focus on the purpose of their blog and create consistent content. Blogs that align and reflect the company’s purpose in their content can help marketers keep them relevant and cohesive with the brand identity.

Carrying out buyer interviews allows marketers to gather insights into their buyer’s persona and create highly valuable content aligned with their audience’s interests. Brands can also ask influencers to guest post on their platforms to provide value for their readers and reinforce the brand message.

The author suggests marketers can leverage the voice of their blogs to showcase their brand’s personality and values. Creating brand voice guidelines can help marketers maintain consistency in the tone of voice and create coherent copies across channels.

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