Marketers and writers should adopt tech to deliver visually enthralling stories

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 20, 2020, 2:09 PM UTC

Adding layers to images can help writers create compelling imagery and effectively convey their stories.

Translating information into compelling stories via tech like augmented reality (AR) and visual reality (VR) can help marketers and writers attract audiences and encourage visual thinking. This article argues that with mobile devices and video consumption on the rise, it is essential for writers to conceive, script and edit, quality content.

Marketers should conceptualise content that is easily digestible in video format, as videos grab greater attention and create relatability. Writers can work with skilled graphic designers to design infographics that create compelling narratives and help communicate clearly.

Animation and motion graphics with floating elements, typography and anti-gravity effects further allow marketers to craft highly engaging stories. The author suggests brands should leverage AR, geo-filters and social trends to create interactive and creative copies.

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[8 minute read]