Google will move authority over UK user data to the US due to Brexit

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 20, 2020, 5:08 PM UTC

UK users will be moved out of Irish jurisdiction over GDPR doubts.

Google plans to move its UK user accounts out of the Irish jurisdiction and into the US jurisdiction due to Brexit. The move comes due to uncertainty over Britain’s stance on its data protection landscape after it departs from the European Union.

Google will require its British users to acknowledge the new terms of service, as well as the US jurisdiction. A spokesperson for the company said, “Nothing about our services or our approach to privacy will change, including how we collect or process data..”

The General Data Protection Regulation (GDPR) will continue to apply in the UK until the end of the Brexit transition period. Despite the Information Commissioner’s Office (ICO) assurance that a UK version of GDPR will be made law, doubts persist.

Read the original article

[2 minute read]