New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Creator-centric group chats are more efficient for creators than social media partner managers.

This piece states creators on Facebook and YouTube are gravitating towards various support groups to glean insights about their respective platform updates or changes. When YouTube announced it will stop serving targeted ads, the creators of the platform reached out to one another to seek guidance.

Though Facebook and YouTube employ partner managers, the creators feel partner managers are inadequate when it comes to providing insights. Carter Sharer, a YouTube creator says some members have access to programs that can scan platforms and analyse any changes made.

The author contends group chats are the best options to track platform changes and possible impact on content. Creators of YouTube video use platforms like Discord to alert each other about algorithm updates and share trade tips.

Read the original article

[4 minute read]

Related Content