88% of marketers plan to implement more omnichannel strategies in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 20, 2020, 2:19 AM UTC

74% of marketers have come to implement personalisation in in six channels or fewer.

This article cites a Merkle study for which 400 major executives at major UK and US were surveyed. The report revealed that 88% of marketers are looking to implement more omnichannel strategies in 2020. Another 58% are investing in databases and analytics technology.

The study also found that 74% of marketers have come to implement personalisation in six channels or fewer. Further, 84% of marketers reported analysing customers in digital channels like websites and social.

57% of UK marketers are using personalisation in five or more channels. 47% of US respondents have personalised four or fewer channels.

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