74% of marketers have come to implement personalisation in in six channels or fewer.
This article cites a Merkle study for which 400 major executives at major UK and US were surveyed. The report revealed that 88% of marketers are looking to implement more omnichannel strategies in 2020. Another 58% are investing in databases and analytics technology.
The study also found that 74% of marketers have come to implement personalisation in six channels or fewer. Further, 84% of marketers reported analysing customers in digital channels like websites and social.
57% of UK marketers are using personalisation in five or more channels. 47% of US respondents have personalised four or fewer channels.
[2 minute read]