79% of parents in the US shop online using a digital device for ease of buying

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 20, 2020, 6:23 AM UTC

11,290 mobile US consumers aged 18 and over were surveyed.

A Tapjoy study has found that subscription services are still in demand and mobile gamers are a high-return growth opportunity for DTC brands. 70% of respondents (Gen Z, millennials, parents and high-income consumers) expressed keenness in trying a new subscription product/service.

The report added that Gen Z are more likely to engage with ads promoting trials or a new release, have image or videos of products and personalised quizzes and additional customisation. They (and 88% of millennials) regularly shop for apparel and lifestyle products on mobile.

Gen Z prefer subscription delivery services because of personalised selections. 79% of parents prefer shopping through a digital device for buying ease. High-income consumers like shopping digitally because they have control over picking colour and design.

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