Marketers could write longer headlines to get more social shares from their content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 19, 2020, 10:34 AM UTC

Companies could also go with brand keywords to optimise content.

This article suggests ways in which content marketers can pull in more traffic to their site. The author recommends writing about trending topics and while these may be really popular, they probably haven’t gathered as much competition around them yet.

The content being written must have longer headlines. The article shares that long headlines can lead to 76% more shares on average as against short headlines. Further, the piece makes a case for emotional titles leading to more clicks.

However, avoid going “overboard” with the emotional sentiment or click through rates could suffer. Also, businesses could also optimise their content around brand keywords but they must be mindful that such content cannot rank number 1 in Google search.

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