Formatting and optimising posts on LinkedIn can help brands increase their engagement rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 19, 2020, 3:03 PM UTC

Marketers should ensure their profile on the platform is optimised to make a good first impression.

This piece states LinkedIn posts that are optimised for appropriate content type, can help brands enhance their engagement on the platform. While text posts usually outperform image posts and videos on LinkedIn unlike other platforms, brands should still test and format content types according to their goals. Including a link multiple times in a post can help improve CTRs.

Creating and sharing specific types of content on LinkedIn can help brands capture the attention of their audiences. Further, posts that convey stories, dispel myths or share positive encouragement can help marketers build engagement.

Brands can gain followers on LinkedIn by crafting a unique headline that highlights their expertise. The author recommends marketers should have a professional profile image to build trust among their audiences.

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