Companies need to optimize their voice search to meet the growing needs of smart technology

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 19, 2020, 5:41 PM UTC

According to Google, 27% of the global internet users use voice search on mobile.

This piece argues marketers should optimize their voice search as it has become increasingly popular among consumers searching for businesses. With services like audible becoming more popular, it is important for brands to use “human” language in their voice search to make it easily accessible.

Businesses can include question expressions like “who” and “what in their keywords as voice search often contains questions. The author suggests brands can further include filler words like “to” and “the” to make the voice search more conversational.

Marketers should ensure their contact info, address and opening hours are up-to-date for voice searches. Conventional SEO rules are also applicable for optimizing voice search tools to rank on search engine results and strengthen domain authority.

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