Brands should form a consistent visual branding strategy to improve brand value on Instagram

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 19, 2020, 5:34 PM UTC

Businesses can also create a visual strategy brand guide to help employees maintain brand colours and fonts in all visual brandings.

This piece suggests businesses should have consistent visuals like brand logo and bio on Instagram to increase their brand value on the social media platform. Using the same colours and fonts in photos, videos and graphics can help marketers strengthen their brand recognition.

Marketers should also maintain the brand tone and voice on Instagram to build connections, foster trust and create rapport with consumers. Including information like the company's catchphrases and personality traits can help marketers humanize their brand on the social channel.

The author recommends businesses should share high-quality content on Instagram to increase engagement. Brands can further help their employees understand brand values and ask them to post about the company on their personal Instagram accounts.

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