26% of publishing heads believe their revenue will grow by over 10% in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 19, 2020, 9:37 AM UTC

Magazine industry news site, Folio, surveyed CEOs across eight media and news organisations.

Folio’s report revealed that 43% of respondents anticipate that their company’s revenues will increase by single digits in 2020. However, 26% of those polled are expecting almost no change. Another 26% expect revenue to grow by over 10% in the year.

The report found 58% of media executives believing this growth to primarily come from digital advertising. For 43% of participants, the growth factors could be events, conferences and trade shows. 38% of those surveyed are expecting growth to come from marketing services for advertisers.

The research also saw 26% of respondents stating that bringing aboard new talent would be their most significant source of investment in 2020. At 18%, expenditures on technology would follow.

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