New Ideas in Marketing
Essential news for marketers, summarised by YouGov

An editorial plan can help brands pre-decide the content creation process and ensure a quality stream of content.

An integrated social media approach with basic guidelines, content strategy and analysis can help brands enhance their social media campaigns. Creating a social media strategy for corporate communications enable marketers to drive traffic, increase brand awareness and improve conversions.

Marketers should align their social media content strategy with overall corporate communication to create relevant content for their audiences. This article states that with integrated content strategy, brands can consistently create content for corporate communication.

Brands should craft transparent social media guidelines for corporate communication to avoid any social media mistakes and PR crises. Guidelines can further empower employees to accurately represent the company and be brand advocates. The author recommends brands should have a social media publishing and cross-promotional plan to effectively promote valuable content.

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