35% of millennials believe that Amazon has a” very or somewhat negative” impact on the environment

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 18, 2020, 12:17 PM UTC

However, 47% of Americans do at least a quarter of their shopping on Amazon.

A research conducted by Convey has revealed that many US consumers have “negative feelings” about Amazon’s impact on the retail industry and the environment. 24% of respondents hold such feelings about the e-retailer’s impact on the retail industry.

Another 27% feel “very or somewhat negative” about Amazon’s impact on the environment. However, 21% of shoppers who are negative about Amazon’s impact on retail still report buying at least 50% of all their goods on Amazon.

The study revealed that younger Americans feel very strongly about Amazon’s ecological footprints than older generation. Kirsten Newbold-Knipp, chief growth officer at Convey says that, “A positive delivery experience translates into loyalty and sales and can even overcome negative perceptions about a brand”.

Read the original article

[3 minute read]