Understanding consumer demographics can help brands produce a wide range of content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2020, 4:41 PM UTC

Brands can take inspiration from other top brands to create an effective content marketing strategy.

Publishing content that peddles information, strategies and tools that help brands improve consumer lives can enhance their content marketing strategy. Analysing consumer demographics and learning about their pain-points can help marketers understand their content needs.

This piece states businesses can also take inspiration from top brands and leverage their content strategies to produce engaging content. For instance, brands can produce a varying range of content from sci-fi books to podcasts like GE, or create authoritative guides like QuickSprout.

Marketers can further increase the frequency of their blog post, to at least twice a week, to increase traffic. The article states companies that publish 16 or more blog posts per month have 3.5 times more traffic than those that publish four blogs a month.

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