Brands looking to do well on social media must push beyond their comfort zone.
This article states that Quick Service Restaurants (QSRs) are super-creative, innovative and successful in creating a buzz on social media. Loretta Markevics, chief strategy and creative officer at DeVries Global says that the heat of competition drives these brands to up their game and create content that gains attention.
Few fast-food brands have made their witty social media banter look easy. However, it is the result of online relationships they have built over time. The social media audience has given QSRs the permission to take their competitors head on.
This opens up creative possibilities for QSRs. When consumer see this from the QSRs, they don’t view taking on the competition directly as going low but as “good, timely fun,” says Allison+Partners’ Lisa Rosenberg.
[4 minute read]