Leveraging predictive SEO techniques can help marketers improve the content rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2020, 5:37 PM UTC

Businesses can sign up for google alerts to closely observe the anticipated trends.

This piece argues marketers can leverage predictive SEO techniques in their content marketing strategies to rank their content on search engines and generate more leads. Marketers can create a foresight focused editorial calendar and pre-plan content based on the topics that are likely to trend in the future.

To identify the potential topics, businesses can closely examine and document the areas of discussion around trade conferences in the past. This piece states that studying past topics can help marketers map future trending topics. 

Marketers can further create a list of all the future anticipated events that are newsworthy. The author suggests businesses should record metrics to analyse the traffic generated by the predicted content topics. It can help them determine the precision of their predictions.

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