A content piece’s conclusion must deliver a definitive takeaway

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2020, 11:06 AM UTC

Including a CTA at the end can help gain subscriptions.

This article shares a few tips on content creation that can help brands optimise performance across channels. Brands must ensure that the content is alluring to drive engagement and clicks. However, headlines that don’t align with the content behind them can lead to distrust in a company.

In the body of the content, companies must deliver on the promise of the headline and introduction. They must provide value by proving their argument. If a creator is unsuccessful in delivering what they promised, the customers are likely to have a bad view of the brand.

Businesses must always include a call-to-action at the end of creative. They must provide direction to consumers on what to do after engaging with the content. Brands must factor in the major considerations when creating optimised content.

Read the original article

[3 minute read]