Ad campaign objectives of Pinterest enables companies to target consumers according to interests

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2020, 5:06 PM UTC

89% of pinners are using the platform to shop for future purchases.

Pinterest’s ad targeting option allows marketers to target people according to their interests, search behaviours and demographics. To create successful ads, brands can leverage the ad campaign objectives of Pinterest including brand awareness, catalogue sales, and conversions.

Marketers can use the platform’s main targeting categories like audience, interest and keyword. Brands can also create a new audience on the platform based on their website visitors, email list or existing Pinterest audiences to further enhance their targeting.

This article recommends marketers should use relevant keywords in their ads, ideally at least 25 keywords. Brands can also set parameters on demographics like gender, age, and location when catering to certain audiences.

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