37% of values-driven companies report double-digit YoY revenue growth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2020, 2:22 AM UTC

Five Fortune 500 companies will pursue B Corp certification in 2020.

This piece highlights the continuing and growing trend of consumers aligning themselves with companies that share their social, political, moral and other values. The article shares that 37% of values-driven firms see double-digit YoY revenue growth, in comparison to 32% of overall firms.

68% of US consumers say that a company’s CSR reputation has at least some impact on their buying decisions related to that company. Another 60% of Americans aged 34 and under believe that it is crucial for companies to operate on a socially responsible level.

55% of American consumers (household income under $75,000) believe that social responsibility is important for brands. Further, 70% of most empowered consumers (trendsetters that influence other’s decisions) believe that a brand’s social responsibility is important.

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