Videos can work better in announcing updates than written documents

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2020, 1:44 AM UTC

They can be used in video blogs, product demonstration and case studies.

The article suggests how brands can integrate videos into their existing marketing campaigns. Incorporating explainer videos can help brands clearly present products and solutions to key audiences.

Brands attending or hosting industry trade shows could spend a lot of time preparing relevant collaterals. Recording presentations or transferring decks into video can let businesses expand the reach of such content and help it reach wider audiences.

Video is also an efficient way for announcements or to showcase company milestones. Brands can use videos in vlogging, video product demos and video case studies. Additionally, companies can share details about software updates with a guided video of the screen.

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