Unified compliance standard across websites can help publishers enhance consent workflow

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2020, 12:30 PM UTC

B2B publishers can lead the industry towards a unified UI in compliance with regulation standards across the web.

This article states publishers should join forces to deal with new privacy regulations like GDPR and CCPA. Working together further enables publishers to speak with a “unified voice” to regulators and demonstrate a shared commitment towards maintaining an open internet.

Publishers should collaborate on creating a standard UI to make the process of compliance and consent easy for all websites. Designing a clear and consistent consumer-facing UI for the standards can help brands improve the consent workflow for consumers and enhance CX.

Educating audiences about how anonymous data can provide them access to content can help publishers achieve a value-added exchange. Creating value exchange explanations for audiences, defining data and using FAQs can help B2B publishers scale consumer-facing content.

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