Positive press coverage can let brands gain credibility among customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2020, 9:54 AM UTC

Having an established company can ease securing funding and partnership.

This piece shares the ways in which public relations (PR) markets a company or brand to all relevant stakeholders, and how that helps. PR can help drive name recognition online if a brand has presence across social media platforms such as, Facebook, Twitter or Instagram. If consumers recognise a brand name positively, they are more likely to trust the business and its products.

Signing brands up for contests and winning awards lets them get in front of industry professionals and generate a buzz. PR experts can also help attract investors to the company. A well-executed PR strategy helps earn good press coverage.

A consistent PR programme lets companies build awareness for themselves and their offerings. Positive news articles about businesses will drive customers to choose them over the competitors.

Read the original article

[3 minute read]