Offer gift guides on Valentine’s Day to motivate consumers to purchase

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2020, 1:52 PM UTC

Last year, Valentine’s Day spending reached over $20 billion in the US alone.

To promote products and increase sales on Valentine’s Day, brands should offer gift guides to potential consumers in the form of emails, popups and landing pages. Creating a sales campaign around Valentine’s Day theme with sales pops and emails can further help marketers enhance sales.

Brands can leverage the opportunity of Valentine’s Day to appreciate their subscribers, while carefully promoting their products without being too blatant. The author suggests marketers can drive urgency among potential consumers by creating countdown timers and scarcity-driven copies.

Providing fast-delivery to last-minute shoppers without making them feel guilty can further help brands enhance their sales. With free shipping being one of the biggest deciding factors among customers, brands should offer free shipping deals during holiday seasons to motivate consumers to make a purchase.

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