Brands can leverage CPQ tools to reduce the risk of order errors

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2020, 4:08 PM UTC

CPQ frees up the sales professionals by automating simple tasks like configuration, quoting and approvals.

This piece argues that Configure Price Quote (CPQ) platform reduces the risk of order errors by providing a visual element to the product catalogue. Viewing an order visually through CPQ allows the sales representatives to receive the price and submit the order right away, reducing the chances of inaccuracy.

CPQ also allows the sales representative to have a one-on-one conversation with the customers and explain to them about their products’ benefits through visual solutions. By offering visual walk-through of product possibilities and pricing, CPQ helps brands push sales.

Businesses can leverage CPQ tools while dealing with customized orders to save time. The platform provides a clear vision to the sales team as well as customers on what engineering can offer them and calls off the need for configuration communication. 

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