Use alias emails instead of “do not reply” emails to avoid ending up in spam folders

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 12, 2020, 5:18 PM UTC

Alias emails allow email recipients to respond if required and foster communication between brands and their consumers.

This piece argues that using “do not reply” emails for confirmations or receipts can damage a brand’s reputation and affect email deliverability. Using alias emails instead of do not reply emails can help brands avoid landing up in the spam folder and boost their email marketing campaigns.

Brands can further leverage alias emails to encourage conversation with their audience. Ensuring two-way communication can help brands better know their audience and improve customer experience. Marketers can also set up a different reply-to email address to easily monitoring the responses.

Businesses can set up an auto-responder system like “message delivery notification” to keep subscribers’ list up to date. Marketers can include FAQs or support for urgent communication in their auto-responder emails.

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