Spotify launches Spotify Kids, stand-alone app in the UK

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 12, 2020, 7:53 AM UTC

At sign up, subscribers can opt for either Audio for Younger Kids or Audio for Older Kids.

This article states that Spotify has rolled out the beta version of its stand-alone app, Spotify Kids, in the UK. It will be part of the Spotify Premium Family plan and will be rolled out to subscribers worldwide eventually. For these premium subscribers in the UK, the app is ad-free and free-of-charge.

Spotify Kids will ease navigation and resonate with users across cognitive levels. The app’s content will be curated by editors to ensure its age-appropriateness and to filter out explicit content. Young listeners can consume the content they like via their own accounts.

Spotify’s Alex Norström comments that, “Spotify Kids is a personalised world bursting with sound, shape and color”. Older kids will have access to tracks and playlists appropriate and relevant to them.

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