Niche and specialized PR will gain popularity in 2020.
This piece highlights top trends that are likely to impact the PR industry in 2020. This year is likely to see hyper-focused digital campaigns crafted to reach a niche audience. SEO PR will become crucial to communication campaigns that aim to improve online visibility and generate traffic.
PR firms will need to have a deep understanding of their client’s businesses. In 2020, brands will select agencies as per their specialisation. Having relevant industry experience and clear understanding of the local market will be top factors in choosing a PR firm.
PR companies would need to hire and train consultants to drive meaningful engagement. PR experts must present sharp and relevant content, as opinion pieces will drive business heads to connect with their audience on a personal level.
[3 minute read]