New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Fan-made user-generated content can help brands remain authentic while also motivating consumers to purchase.

This piece states fan-made content like product mentions on Instagram can help marketers effortlessly provide social proof to their potential consumers. Brands can create special brand hashtags for loyal consumers to share their product pictures on Instagram.

Sharing customer reviews on Instagram allows marketers to guide potential consumers to make the right purchasing decisions, while also improving their products and services. Businesses can also use content like success stories to show potential consumers how their products and services have helped their customers.

Collaborating with influencers can help small-businesses leverage influencer-generated content to increase brand awareness. Brands can create a separate Instagram Story Highlight album to target and “hook” their audiences. Marketers can further repurpose customer feedback in long-form content on IGTV.

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[8 minute read]

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