New Ideas in Marketing
Essential news for marketers, summarised by YouGov

It can also help brands deliver relevant content to the right audiences and enhance targeting.

This piece suggests marketers should apply the “minimum viable audience” approach while targeting the audience to boost their websites’ SEO. Businesses can focus on the most appropriate niches and demographics to narrow down the target audience that can potentially be converted into subscribers.

Brands can then find out potential keywords for their business content to enhance search engine rankings. The author recommends marketers should include the keywords in their title tag, URL and the content body to grow their brands’ online presence.

The article also suggests brands should use specific keywords, instead of competitive keywords, to increase their search volume. It can help businesses “slowly” and “methodically” increase their search traffic while also maintaining relevancy as well as building authority.

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[6 minute read]

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