Data protection is the biggest factor that decides an online brand’s reputation for 94% of customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 12, 2020, 5:33 PM UTC

Brands2Life surveyed customers to find out their main concerns while selecting an online brand.

41% of the consumers either stopped or lessened their use of an online brand last year due to malpractice or reputational problems. 68% of people in the 18-24 age demographic cut back their usage of an online brand on similar issues.

The survey further found diversity (73%) and environmental policy (84%) were among the significant factors that decided on a brand’s reputation. Nearly half (46%) of the customers said that they might engage with a brand that has honest and authentic marketing strategies.

Discounts still made a dent of people’s preferences, with 71% of the customers said they might consider a brand if it reduces its products’ prices. Whereas 55% of respondents said they might consider using a brand if it commits to reducing carbon emissions.

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