YouGov analysis finds MoneySavingExpert.com is the most recommended brand in the UK

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2020, 3:06 PM UTC

The recommend scores are based on the percentage of consumers recommending a brand to friends or colleagues.

MoneySavingExpert.com, with its wide-ranging financial advice, was recommended by 91.1% of its consumers, according to YouGov Recommend+. The number two spot, with 89.6%, was taken by another fintech brand, Monzo.

Travel companies Trailfinders and Universal Studios Orlando were the 3rd and 4th most recommended brands with respective scores of 87.6% and 87.2%. Other travel brands like Disney World Florida and Celebrity Cruises ranked at 6th and 7th.

While technological brand OnePlus was ranked 5th with a score of 86.5%, Spotify ranked at 9th place with 84.4%. Charlie Bigham (83.7%) the upmarket ready-meal provider, was the only food & drinks brand recommended in the list.

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