Having an immediate email response strategy can help brands build trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2020, 1:14 PM UTC

According to an infographic shared by timetoreply, 58% of people check their email first thing in the morning.

Email responsiveness is essential as companies that respond to email within an hour are seven times more successful than companies that take two hours. With 126.7 trillion emails expected to be sent ever year by 2022, brands must have an effective email strategy.

This piece says customers expect a quick response to the emails, with 1 in 3 GenX and boomers expecting a response to an email in an hour. Brands can use tech and employee training to put an effective strategy in place.

Responding to emails in time can help brands to build trust and likely bring in more business. Companies that react to emails inquiries within one hour were more likely to qualify the leads.

Read the original article

[2 minute read]